Top 10 Myths About the Printing Industry Debunked – Part 2
Myths About The Printing Industry Debunked
Not too long ago we brought you a post about the top 10 myths in the printing industry and how they have been debunked. In the post, we brought you myths ten through six that detailed the environment, ineffectiveness, inability to personalize, interchangeable logos and limited options. We debunked all five of those myths with ease. Now, we move on to myths five through one in today’s post.
- Print Large Amounts to be Cost Effective
The number-five myth on our list is that you must print large quantities of documents in order for the job to be cost effective. This myth was very close to being true in the past, but with the latest technology, printing is not as expensive as you might think. The latest technology allows companies to print on-demand, personalize mass quantities of documents, customize individual documents and print short runs when needed.
- Electronic Communications are Healthier for the Environment
Many environmentally friendly people claim that electronic communications are healthier for the environment. This has actually been proven false based on a couple of things. The first of which is a stat that McAfee discovered. McAfee is the internet security giant. The company found that 33 billion kilowatt-hours of power are wasted each year because of spam messages sent to email accounts. This number has been compared to the same amount of greenhouse gas emissions from 3.1 million cars.
- Digital Media is Soaking Up all the Jobs
Another common myth about the printing industry today is that most of the jobs are being taken by the digital media landscape. This is also false. In the United States, more than 3.5 million jobs depend on advertising mail, according to Print is Big. Printing products are also a great way for companies to make money. Print is Big reports that companies spend an average of $167 per person on direct mail in order to sell $2,095 worth of goods, which is a 1,300 percent return on investment for the company.
- Paper Has a Large Carbon Footprint
Many people believe that paper has a large carbon footprint. This is also false. Paper has one of the lowest carbon footprints around today due to a variety of factors. These factors include paper being made from a renewable source that stores carbon, is widely recycled after being used and is made using mostly renewable energy.
1.All Printers are the Same
The most common myth about the printing myth today is that all printers are the same. This myth is particularly difficult for printing companies to debunk when talking with customers. Many people believe that you can have the same documents printed at any printer and receive the same quality. In fact, there are no two printers alike because they use different equipment and offer different options for printing jobs.
There you have it; the top 10 most common myths about the printing industry debunked. The next time you need a printing project completed, contact the staff at CMYK Printing at 1-201-458-1300 today to discuss your printing project.